1 Personal Information We Collect

We may collect or process the following categories of personal information, depending on how you interact with our services and as permitted by applicable law:

• Contact details — your name, address, billing address, shipping address, phone number, and email address.
• Financial information — credit card, debit card, payment card information, transaction details, form of payment, and payment confirmation.
• Account information — your username, password, security questions, preferences and settings.
• Transaction information — items you view, add to your cart, purchase, return, exchange or cancel, and your past transactions.
• Communications with us — information you include when contacting us, for example via customer support enquiries.
• Device information — information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information — how and when you interact with or navigate our services.

2 Personal Information Sources

We may collect personal information from the following sources:

• Directly from you — when you create an account, use our services, communicate with us, or otherwise provide us with your information.
• Automatically through our services — from your device when you visit our website, through the use of cookies and similar technologies.
• From our service providers — when we engage them to enable certain technology and when they collect or process your information on our behalf.
• From our partners or other third parties.

3 How We Use Your Personal Information

• Provide and improve our services — to process payments, fulfil orders, manage your account, arrange collection and cremation, and create a personalised experience.
• Marketing and advertising — to send marketing communications by email or post, and to show relevant online advertisements. You may opt out at any time.
• Security and fraud prevention — to authenticate your account, ensure secure payments, and detect or prevent fraudulent or malicious activity.
• Communicating with you — to provide customer support and maintain our business relationship with you.
• Legal reasons — to comply with applicable law, respond to legal process, and enforce our terms or policies.

4 How We Share Your Personal Information

We may share your personal information in the following circumstances:

• With Shopify and service providers who perform services on our behalf — including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners to provide marketing services and relevant advertising.
• When you direct or consent to our disclosure of certain information to third parties.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger, or to comply with legal obligations, enforce our terms, or protect our rights and the rights of our users.

5 Relationship with Shopify

Our services are hosted by Shopify, which collects and processes personal information about your access to and use of our services. Information you submit will be transmitted to and shared with Shopify and third parties that may be located outside your country of residence.

To learn more about how Shopify uses your personal information and your rights, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

6 Third Party Websites and Links

Our services may provide links to websites or platforms operated by third parties. We are not responsible for the privacy or security of such sites. You should review their privacy and security policies before providing any personal information.

7 Children's Data

Our services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority. If you believe a child has provided us with their personal information, please contact us and we will delete it.

We do not knowingly sell or share personal information of individuals under 16 years of age.

8 Security and Retention

No security measures are perfect or impenetrable. We recommend you do not use unsecure channels to communicate sensitive information. How long we retain your personal information depends on whether we need it to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce our policies.

9 Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request. We will respond in a timely manner as required by applicable law.

10 Complaints

If you have complaints about how we process your personal information, please contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority. For the EEA, you can find the responsible supervisory authority at edpb.europa.eu.

11 International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country deemed to provide an adequate level of protection.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the revised policy on this page and update the "Last updated" date. We will provide notice as required by applicable law.

13 Contact

Should you have any questions about our privacy practices or this policy, or if you would like to exercise any of your rights, please contact us:

• Email: support@mypetfarewell.com
• Phone: 020 3432 3240
• Post: My Pet Farewell, Office 181, 60 Tottenham Court Road, London, W1T 2EW

For the purpose of applicable data protection laws, My Pet Farewell is the data controller of your personal information.